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HDFC Life Insurance Company | Improvement in Persistency: A Win-Win for All
Case Studies   »  
(October 16, 2018)

Abstracts :
This paper summarises how Persistency Process has been diagnosed across the value chain and
improved by undertaking two projects worked out in the QI Story format. The story details as
to how the team studied the current problem, the causes affecting the output using various lean
tools and validated with data. The improvement thus achieved was sustained by the business
team by continual focus on the objective. It is interesting to learn how the operating teams
applied simple ideas using Quality tools for making Daily Management as a way of thinking
and improvement at the workplace. The series of small improvements on continuous basis not
only led to a bigger impact on the business but also helped us streamline the processes to the
next level of maturity.


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